How Plagiarized Content Impacts SEO?


While crossing the complex seas of search engine optimization, there are various actions which can damage the position of your website on the search engine result pages. These actions majority of the times are accidental; however, few people intentionally attempt to break the rules of search engine optimization to get good results. No matter if they are accidental or intentional, it is crucial to have awareness about the factors of your webpage which can damage the ranking of your site, such as a replicated article, which we will discuss in this content.

In comparison with other actions like paid links, keyword stuffing, and different types of spam, you might not get a penalty by search engines like Google for copied content. However, you must not keep doing it as it can hurt the ranking of your website on search engines due to how search engine including Google index pages of your site.

As you can judge from the name copied contents are the ones which are identical to any other content already available on the web. If your content matches with another source, then it is called plagiarized content and can negatively affect your SEO.

Google uses crawlers or spiders to examine the webpages on the internet to insert them in their index. When a webpage comprises of more than one URL having similar articles, then Google will decide which page it should crawl, and you might not control if Google will index article on your site or the other one.

However, most of the times when Google does this, it picks only one site from all the webpages having similar content. It will downfall the ranking of your website on the result pages as it will not focus on indexing your content only.

How Can You Avoid Plagiarism in Content?

There are numerous methods to prevent plagiarism in your content; some of them are easy whereas some are complicated. One of the easiest one is to use which is an online tool. In it, you only have to insert your content, and it will inform you whether your content matches with any other source or not.

Other than it, there is a range of techniques which you can follow to protect your webpage from the duplicated content. It will help you to stay safe from the adverse situations which might occur because of copied material.

  • 301 Redirects

If you figure out that you are having the issue of replicated content due to various live URLs with the same article, then you can use 301 redirects which will redirect the visitors as well as the crawlers of search engines from the site with a copied content to the webpage where the material was initially posted. To do this action, you will have to obtain the .htaccess file of your server.

  • Constant internal linking

This step is a uncomplicated one. Internal linking is when you link other webpages on your website. You have to keep these links steady. Instead of connecting on different links it is advised to select and stick to one.

  • Use the rel=canonical link rage

Google also recommends the webpages to use a practice known as canonicalization which enables them to see the preferred URL of your webpage. Just like 301 redirects, when you will use “rel=canonical” links, it will inform search engine like Google to treat the webpage with the particular tag as a duplicate form of the URL which is specified in the tag.

You will make a tag and use that on any of the pages which comprise of plagiarized content to indicate search engines about the original page. As compared to 301 redirects, this manner to inform search engine to ignore the pages which have copied contents is an easier one because you only have to insert in the HTML code of a webpage.

Combine or further improve the similar content

If your website comprises of pages which have similar content but not identical then it a nice idea to either combine both of them or entirely differentiate them. Rather than containing pages which serve for the same service, you must try to target different locations in the copy of the webpage to attract the search mainly made in those particular areas. This will enable you to eliminate the replicated article and enhance search engine optimization of your page.

You can follow all these methods to avoid the consequences, but it is better if you create your own content or post the article after confirming its originality from a plagiarism checker.