Whether you like to drive a v8 supercar or simply look at it in the race, one thing is for sure, the supercar is one of the most popular and instantly recognizable types of automobile in the world. And it’s safe to say that we all have a pretty good idea of what they look like when we see them on the road. Still, there are some details that people might not notice when they look at their favourite luxury car, but that makes all the difference in design and function. In fact, there are six important lessons in supercar design that can help you get ahead in your business.
6 important lessons in supercar design
That makes sense on a race track, where any unnecessary fat is an added risk of becoming crumpled metal. But most supercars aren’t racers—they’re luxury cars. So why do we see so much of that minimalist, less-is-more styling? One word: weight. Less material means less heft—and lighter cars are faster in a straight line. Getting rid of all unnecessary features also means saving money (reducing production costs). Not to mention that fewer buttons mean more space for airbags and other safety features—which can make selling a car in America easier too. It all boils down to selling more cars by keeping prices down and margins high—even if it means getting rid of some features you’ll never use anyway.
2) Clarity of Vision
One of the most important things to consider when designing a supercar is whether or not it’s intended to go racing. Sports cars are meant for weekend road trips, while racers are built to endure gruelling 24-hour endurance races. A Porsche 911 GT3 RS may be outfitted with all sorts of creature comforts, but they’re all in service of taking its driver from Point A to Point B as quickly as possible. On top of deciding whether or not your car is meant for racing, you’ll also want to decide what kind of experience you want your customers to have—will they be treated like rock stars? Or will they enjoy an exclusive luxury that comes with a hefty price tag?
When designing a supercar, it’s important to strike a balance between aerodynamics and aesthetics. After all, few people are going to want to shell out hundreds of thousands of dollars for an ungainly car that performs like a dream but looks terrible. Instead, a harmonious design is crucial: The aerodynamic elements should complement—rather than clash with—the design elements. This careful consideration of how each component affects every other component is why engineers spend so much time in wind tunnels running computational fluid dynamics (CFD) models—it’s virtually impossible to iterate by physically building and test-driving every iteration in real life.
4) Avoid Overdoing It
While some supercars may boast impressive performance numbers, many of them aren’t much to look at. That doesn’t mean there’s anything wrong with that – just that these cars are meant for going fast in a straight line, not looking good doing it. Still, aesthetic appeal is one of those subjective factors that can help or hurt sales; if your luxury car falls into a category where sleek design is important (super-sedans), then you should definitely be trying to set yourself apart visually. For starters, make sure your design isn’t too busy; too many angles and too much going on can make it hard for people to get a good look at what you have to offer.
5) Front-to-Back Symmetry
Symmetry is pleasing to humans, and often alludes to some kind of natural balance or order. But in supercars, symmetry is more than aesthetics—it’s practical. Symmetrical design makes it easier for automakers to divide up production between left-hand and right-hand drive models. In simple terms, cars without asymmetrical design are more expensive for manufacturers to produce. Less money spent on production means more money available for performance upgrades, like lighter materials and more powerful engines. So remember that when you’re watching a supercar lapping a racetrack or tearing down a country road—symmetry helps make performance possible in ways you might not have expected.
6) Aesthetics Matter
If you’re like most people, you take pride in looking your best. But what about your car? There’s an old saying that you never get a second chance to make a first impression. Since supercars are high-ticket purchases, making sure they look good should be one of your top priorities. For example, if you have a high speed sports car and intend to drive it on public roads, make sure its rims complement its body lines rather than detract from them. Aesthetics are important when designing cars because they will likely become more valuable as time goes on. The more appealing they are now, the more likely people will want them in years to come.